The 30% Tracking Leak: Why Web Browser Cookies Are Ruining Your Ad Attribution
What is tracking leakage in client-side web browser tracking? Tracking leakage occurs when browser privacy updates, ad blockers, and cookie restrictions prevent web pixels from transmitting purchase data to ad platforms. This data loss starves ad algorithms of purchase signals, leading to inaccurate attribution, higher CPM costs, and declining return on ad spend (ROAS). Standard […]